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// The Revenue Optimization Program

Stop hoping they'll come back. Know who they are.

Most of the people who visit your website leave without calling, filling out a form, or giving you their name. They're shopping. They're comparing. Right now, you have no idea who they are. We fix that — and then we help you turn them into paying customers.

// Why ROP Works

Traditional marketing stops at the click. We start there.

Every website you've ever built is designed to do one thing: turn visitors into leads. And every website ever built mostly fails. Two out of every hundred visitors fill out a form. The other ninety-eight leave without a trace.

The Revenue Optimization Program starts where traditional marketing stops. We identify the people who were on your site — and the people who were on your competitors' sites. We follow up with them automatically. And at the highest tier, we use them as the blueprint to find tens of thousands more people exactly like them.

That's how you stop hoping and start scaling.

98%
of website visitors leave without filling out a form
300
identified prospects per month delivered to you
50,000
lookalike prospects reached monthly at our top tier
// Three Ways To Deploy

Three tiers. One price each. Real deliverables.

Start where it makes sense for you. Every tier is bundled — one monthly fee, one invoice, no itemized line items for platforms or tools. Upgrade any time.

// ROP · Tier One

Core

Know who's shopping. Reach them first.

$1,500 / month
No setup fee · 90-day initial term, then month-to-month

// Every Month You Get —

Name, email, and phone for the real people shopping your site — and your competitors'.
No form fill required. We identify them automatically and deliver them every week.
  • Up to 300 Identified Prospects Per Month Real people. Real contact information. Delivered weekly.
  • Delivered Straight Into Your Marketing Platform Identified prospects flow automatically into any of the platforms we integrate with directly:
    • Email & Marketing Automation: Mailchimp, Klaviyo, Constant Contact, HubSpot, ActiveCampaign, Salesforce Marketing Cloud
    • CRM: Salesforce, HubSpot CRM, Pipedrive, Zoho CRM
    Using a different platform? We deliver via weekly CSV file you can import into any system.
  • Monthly Identification Report See exactly who was identified, how they found you, what products or services they were shopping, and which of your competitors they visited.
  • A Real Person Managing Your Account Your dedicated account manager handles setup and keeps everything running. No tickets. No call centers.
// Our Guarantee

We guarantee at least 200 identified prospects delivered in your first 30 days. If we fall short, you choose: we make up the shortfall with additional prospect volume in Months 2–3, or we refund your first month's fee in full.

Try Core for 90 days. If it's not driving value, you can walk.

Ready to turn prospects into customers? Core gives you the people. If you want us to build the marketing campaigns that turn those prospects into paying customers, upgrade to ROP Grow →

Sign Up — $1,500/mo → Or Schedule A Call
// ROP · Tier Two

Grow

We identify them. We market to them. You close them.

$4,500 / month
12-month initial term, then month-to-month · Includes complete setup and onboarding

// Everything In Core, Plus —

Automated marketing that turns identified prospects into paying customers.
We write, build, and run the email and SMS campaigns that follow up with every identified prospect — automatically, instantly, and at scale. You don't have to lift a finger.
  • Professional Email Marketing Campaigns — Built And Managed For You In Year 1, we build and launch:
    • 1 Welcome sequence (5-email series for new identified prospects)
    • 2 Nurture campaigns (7-email series each, tailored to your top services)
    • 2 Win-back campaigns (3-email series each for prospects who went cold)
    • 4 Seasonal promotions (aligned with your busiest quarters)
    All campaigns are managed, optimized, and reported on monthly.
  • Text Message Marketing Campaigns (Your Opted-In List) We build and manage SMS campaigns for the opted-in list you bring plus the list you build through the opt-in pages we create for you. The more prospects opt in, the bigger your legal SMS audience becomes.
    • 2 Automated SMS sequences (3-message series each)
    • 4 Promotional SMS blasts aligned with seasonal campaigns
    SMS messaging is delivered through your own SMS platform account, billed directly to you by the platform (typically $50–$200/month based on volume). DVC's fee covers strategy, copywriting, setup, compliance, and management.
  • Proper SMS Opt-In Landing Pages We build and host up to 2 properly designed SMS opt-in landing pages in Year 1 — designed to convert identified prospects and website visitors into opted-in SMS subscribers you can legally text going forward.
  • Built-In Opt-Out Protection Every campaign includes automatic compliance infrastructure that keeps you protected:
    • Automatic SMS STOP/HELP response handling
    • Quiet hours enforcement (no texts outside legal time windows)
    • One-click email unsubscribe on every message
    • Permanent suppression of opted-out contacts across all future campaigns
    • Full audit trail of every opt-in and opt-out
  • Smart Timing And Triggers Messages go out based on what each prospect actually did — visited a specific page, came back a second time, looked at a competitor.
  • Monthly Strategy Call Your dedicated account manager reviews what's working, adjusts campaigns, and reports on what's driving revenue.
  • Monthly Revenue Reporting See exactly how many identified prospects became paying customers, how much revenue each campaign generated, and which messages drove the most conversions.
  • Up to 300 Identified Prospects Per Month Your website visitors and people shopping your competitors.
// Our Guarantee

We guarantee at least 200 identified prospects delivered in your first 30 days. If we fall short, you choose: we make up the shortfall with additional prospect volume in Months 2–3, or we refund your first month's fee in full.

A 12-month commitment gives us the runway to build, test, and optimize the campaigns that produce real results. Most of our clients see their strongest months in Months 6–12.

Ready to reach tens of thousands more customers? Grow activates your 300 monthly identified prospects. If you want to use them as the blueprint for reaching tens of thousands more people with the same buying intent, upgrade to ROP Total →

Sign Up — $4,500/mo → Or Schedule A Call
// ROP · Tier Three

Total

Identify them. Market to them. Find thousands more just like them.

$10,000 / month
12-month initial term, then month-to-month · Includes complete setup, onboarding, and creative production

// Everything In Grow, Plus —

Reach 10,000–50,000 of your best future customers every month.
Your identified prospects and existing customers become the blueprint. We use them to build lookalike audiences reaching tens of thousands more people with the exact same buying intent — people who look like your best customers, shop like your best customers, and are ready to become your best customers.
  • Lookalike Advertising On Google And Meta We use your identified prospects and existing customers as the blueprint to build targeted ad campaigns reaching tens of thousands more people with the same buying intent.
  • Full Paid Advertising Management Complete management of your paid channels — building, launching, optimizing, and reporting on every campaign. You own the ad accounts. Ad spend is billed directly to you by Google and Meta. We never touch your media budget.
  • Paid Advertising Creative In Year 1, we build and launch:
    • Up to 12 ad campaigns across your chosen channels
    • Up to 24 unique ad creatives refreshed quarterly
  • Retargeting Across Every Channel Identified prospects who didn't convert see your ads again across Google, Facebook, Instagram, and YouTube — automatically.
  • Custom Landing Pages Up to 3 purpose-built landing pages in Year 1, designed to convert the traffic we send you.
  • Ongoing A/B Testing And Optimization We continuously test headlines, offers, images, and calls-to-action.
  • Expanded Email Marketing Campaigns In Year 1, we build and launch:
    • 1 Welcome sequence (5-email series)
    • 4 Nurture campaigns (7-email series each)
    • 4 Win-back campaigns (3-email series each)
    • 8 Seasonal promotions
  • Expanded SMS Marketing Campaigns In Year 1, we build and launch:
    • 4 Automated SMS sequences (3-message series each)
    • 8 Promotional SMS blasts
    SMS messaging delivered through your own SMS platform account, billed directly to you.
  • Expanded SMS Opt-In Landing Pages We build and host up to 4 properly designed SMS opt-in landing pages in Year 1, plus the email and ad campaigns that drive identified prospects to them. Every opt-in builds your legal SMS marketing list.
  • Dedicated Account Strategist Your Total engagement includes a dedicated senior strategist who meets with you every two weeks to review performance, optimize campaigns, and identify new growth opportunities.
  • Full Revenue Attribution Reporting Know exactly which campaigns, channels, and messages are driving revenue — down to the individual customer.
  • Identification Infrastructure Includes up to 300 first-party identified prospects monthly plus lookalike audience expansion.
Total pricing built around your channel mix

Total pricing is based on the number of paid channels we manage for you and the optimization your ad spend requires. The more channels and the bigger the spend, the more time our strategists, copywriters, and media buyers invest in squeezing every dollar of ROI out of your budget.

Package Channels Managed Monthly Fee
Total Essential Google or Meta (one channel) $10,000/mo
Total Plus Google and Meta (both channels, integrated) $12,500/mo
Total Max Google, Meta, plus YouTube $15,000/mo
Enterprise Custom multi-channel (LinkedIn available as add-on) Custom

Standard packages cover up to $30,000/month in combined ad spend. Above $30,000/month, Enterprise pricing applies. Ad spend is billed directly to you by each advertising platform. DVC's fee covers strategy, creative, landing pages, optimization, and hands-on management of every channel.

// Our Guarantee

We guarantee at least 200 identified prospects delivered in your first 30 days. If we fall short, you choose: we make up the shortfall with additional prospect volume in Months 2–3, or we refund your first month's fee in full.

A 12-month commitment gives us the runway to build, test, and optimize the campaigns that produce real results. Most of our clients see their strongest months in Months 6–12.

Sign Up — Pick Your Channel Package → Or Schedule A Call
// Who We Are

"We've been building data-driven marketing systems for mid-market and enterprise companies for two decades."

Digital Visibility Concepts has been helping companies turn digital attention into measurable revenue since 2005. We built the Revenue Optimization Program because most local and regional businesses are drowning in website traffic they'll never convert — and we knew how to fix it.

// Since 2005 · Gainesville, FL · Built for Operators